Recent Posts

When a picture is worth a thousand words…

Feb 17, 2021 11:20:00 AM

Actionable photography. Made possible by mobile technology.

Shop online … to buy offline

Jan 31, 2021 1:51:00 PM

NY and Christmas are a distant memory and even some of the NY resolutions have already been abandoned. As with most of the UK population, I recently got my credit card statements for the holiday season, which made me think….

How the advertising industry lives in denial

Jan 21, 2021 9:21:00 AM

Do you enjoy advertising? If you do, you will never skip the 5-second ad that precedes a Youtube video. Your focus when reading the paper will be on the advertisements rather than in the artic

How to save £1,500 this autumn

Oct 15, 2021 12:08:00 PM

The seasons may be changing, but austerity Britain remains the same. We’re skint!

The End(game) is Insights

Jul 11, 2021 9:01:00 AM

“Am I marketing to consumers or shoppers?” It’s long been a favourite ‘science’ of the marketer or agency to try to define the difference between the two. Shopper marketing has to a large degree been seen particularly by agencies, as a rather more direct and intrusive activity than “proper” marketing and too often been labelled “sales promotion”.

Shopitize Smart (phone) Shopper Marketing

Jul 5, 2021 9:23:00 AM

Shopper Rewards remain effective, but need to be smart…

Fully-engaged with shoppers?

Jul 1, 2021 10:16:00 AM

How (and why) do Shopitize users engage with brands?

The Value of...Value?!

Jun 28, 2021 9:12:00 AM

What Does Value Mean in 2013?

Shopitize to reward consumers for interacting with big-name brands

Jun 26, 2021 12:11:00 PM

Shopitize has today (June 25th) launched a next-generation app for iOS and Android smartphones that is designed to reward shoppers who interact and engage with their favourite brands.

Interview: Shopitize

May 20, 2021 10:40:00 AM

Today’s economic climate is putting increasing pressure on consumer spending and on brand marketing budgets. Shopitize’s platform directly connects consumers with brands.