The Future of Brand Loyalty
Oct 20, 2021 3:48:12 PM
With mobile technology at their fingertips, the future of brand loyalty is evolving as consumers create their own "path to purchase".
With mobile technology at their fingertips, the future of brand loyalty is evolving as consumers create their own "path to purchase".
NY and Christmas are a distant memory and even some of the NY resolutions have already been abandoned. As with most of the UK population, I recently got my credit card statements for the holiday season, which made me think….
The marketing community has been re-inventing and re-packaging the tired display advertising proposition for 20 years, through digital’s continual evolutions. Can mobile as a medium resist the latest incarnations and concentrate instead on its unique ability to bridge the digital and physical Worlds?
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Shopper Rewards remain effective, but need to be smart…