The Future of Brand Loyalty

Oct 20, 2021 3:48:12 PM

With mobile technology at their fingertips, the future of brand loyalty is evolving as consumers create their own "path to purchase".

Shop online … to buy offline

Jan 31, 2021 1:51:00 PM

NY and Christmas are a distant memory and even some of the NY resolutions have already been abandoned. As with most of the UK population, I recently got my credit card statements for the holiday season, which made me think….

Online grocery shopping and other fairy tales

Jan 30, 2021 11:13:00 AM

The marketing community has been re-inventing and re-packaging the tired display advertising proposition for 20 years, through digital’s continual evolutions. Can mobile as a medium resist the latest incarnations and concentrate instead on its unique ability to bridge the digital and physical Worlds?

The End(game) is Insights

Jul 11, 2021 9:01:00 AM

“Am I marketing to consumers or shoppers?” It’s long been a favourite ‘science’ of the marketer or agency to try to define the difference between the two. Shopper marketing has to a large degree been seen particularly by agencies, as a rather more direct and intrusive activity than “proper” marketing and too often been labelled “sales promotion”.

Shopitize Smart (phone) Shopper Marketing

Jul 5, 2021 9:23:00 AM

Shopper Rewards remain effective, but need to be smart…