When a picture is worth a thousand words…
Feb 17, 2021 11:20:00 AM
Actionable photography. Made possible by mobile technology.
Actionable photography. Made possible by mobile technology.
NY and Christmas are a distant memory and even some of the NY resolutions have already been abandoned. As with most of the UK population, I recently got my credit card statements for the holiday season, which made me think….
“Am I marketing to consumers or shoppers?” It’s long been a favourite ‘science’ of the marketer or agency to try to define the difference between the two. Shopper marketing has to a large degree been seen particularly by agencies, as a rather more direct and intrusive activity than “proper” marketing and too often been labelled “sales promotion”.