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Shopitize appoints JWT as strategic adviser



26 MARCH 2021 - 3:49PM| BY STAFF WRITER 


Shopitize, the platform which allows consumers to manage and then later earn rewards on their shopping by uploading photos of their grocery receipts, has appointed marketing agency JWT as strategic adviser.


Irina Pafomova, co-founder of Shopitize, said: “JWT’s strengths in marketing, strategy and creativity were a perfect fit for Shopitize as we refined our proposition for brands and consumers.

“The Shopitize platform combines mobile and web technologies in an innovative way to generate new insights for brands and consumers. Because the Shopitize proposition intersects FMCG brands and technology, JWT’s experience with both technology and FMCG companies has provided a unique perspective in defining the benefits of this disruption to brands and consumers.”

The platform is currently in beta and available to Android and iPhone users in the UK. Later platform releases will expand the proposition beyond grocery to high street retailers and enable personalised offers and rewards.

Joseph Petyan, executive partner of JWT London, said: “JWT is very excited to work with start-up companies like Shopitize who bring innovative ideas to existing markets.

“Shopitize has a big vision on how to harness the power of disparate consumer spending data across channels to create an incredible source of value for both brands and consumers. When realised, this vision will be a fundamental shift in the way that brands are able to provide offers directly to consumers.”