Graham Halling is the Commercial Director for Shoptize, a UK-based start-up that provides a paperless, direct-to-consumer, mobile promotional platform to deliver targeted and contextually relevant exclusive deals from brands directly to a consumer’s mobile phone – all based on their known shopping behaviour and demographic data.

Today’s economic climate is putting increasing pressure on consumer spending and on brand marketing budgets. Shopitize’s platform directly connects consumers with brands.

Sync spoke to him at the company’s offices in London.

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