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Yeo Valley teams up with Shopitize

Dairy brand joins mobile rewards service’s list of partners.

Yeo Valley has today announced that it has become the latest brand to join the Shopitize mobile rewards platform.

As part of its bid to build greater brand awareness, the dairy firm has teamed up with Shopitize to offer rewards on its range of whole, semi-skimmed or skimmed milk, butter, sour cream, creme fraiche and natural probiotic yogurt.

To get cashback on Yeo Valley’s exclusive deals, shoppers need simply download the free Shopitize app and scan the barcodes of items featured in the service. They can then take a quick snap of their shopping receipts, which are then automatically processed and validated by the Shopitize mobile ecosystem.

Cash rewards are then instantly credited to the user’s Shopitize account for payout when they reach a minimum of £5 credit.

Matthew Falk, Yeo Valley’s retail marketing manager, commented: “Developing a relationship with our shoppers across multiple channels is key to our forward business strategy, whether it is in-store, at home, or on the go. We want to be able to target and engage with them at every opportunity and we see Shopitize’s mobile app becoming an important part of the forward marketing channel mix.”

Graham Halling, Shopitize’s commercial director, added: “Understanding the shopping behaviour of consumers in real time enables brands to fine tune their business strategies and to better serve their customers. Yeo Valley now joins other leading brands such as Kellogg’s and United Biscuits to gain early market advantage into the changing shopping habits of Britain’s consumers using our mobile consumer engagement platform.”

After initial trials of the Shopitize service, which were conducted by 15,000 UK shoppers, results revealed that regular users of the service were getting up to 80 per cent cashback on the RRP of featured products.

The Shopitize app service then entered the mainstream earlier this month, and can be downloaded for free on iOS and Android devices.

Among the brands featured in the Shopitize service are Aunt Bessie's, Innocent, General Mills, Kellogg's, Little Dish, Kraft's Philadelphia with Cadbury and United Biscuits.


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