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Shopitize in the news:

Marketers: how to get started on your analytics journey

Jun 25, 2021 3:42:00 PM

By 2015, the global big data and analytics market is expected to reach $125 billion, with visual data discovery set to grow 2.5 times faster than the rest of the market. Visual analytics, an important component of self-service business intelligence, will become a requirement for every organisation and department.

Former Kantar MD Barry Lemmon joins Shopitize to run UK office

Jun 25, 2021 3:05:00 PM

Barry Lemmon has joined mobile marketing agency Shopitize to lead its UK office as managing director.

Advances in Connectivity Will Change the Way Brands Re-Engage with their Customers

Jun 25, 2021 2:58:00 PM

Making the path to purchase circular is key to maintaining strong growth. It is well known that one loyal customer is as valuable as 12 uncommitted customers, but understanding what makes a shopper come back again is key to generating further sales. Through mobile, brands are able to find out critical data on their customers and understand the trigger that redirects shoppers back down the path to purchase.

Closing the loop: Four reasons retargeting needs to be part of your marketing strategy

Jun 25, 2021 2:38:00 PM

The path to purchase is key to brand marketing, as it provides a means for brands to follow shoppers and engage with them at each stage of the sales funnel. However, the historical marketing emphasis has been much more focused on brand awareness as this has either been much easier or harder to measure.

Tracking the consumer journey: The brand opportunity

Jun 25, 2021 2:36:00 PM

Mobile has brought a change in the relationships between shoppers, brands, and retailers...the average customer shops at almost four different supermarket chains, according to Shopitize data.

Why brands and shoppers should be the Big Winners in a Supermarket price war

Jun 25, 2021 2:22:00 PM

Our own data at Shopitize now shows that just 40 per cent of total supermarket purchases are currently being made using loyalty cards, and only 45 percent of us shop at just one retailer.

Turning Brand Awareness into Sales

Jun 25, 2021 2:09:00 PM

Marketing is changing more rapidly than ever before. With the growth in the number of different retailers a shopper visits, multichannel shopping, and mobile usage, the ‘Moment of Truth’ has become much more difficult to pinpoint. Utilising awareness to drive sales is the key to most marketing campaigns, yet in the retail space, especially FMCG, brands can do even more to fulfill this potential.

Are you making the most of big data in the Christmas build up?

Jun 25, 2021 1:23:00 PM

A separate study by marketing company Shopitize found that brand loyalty is an increasingly unreliable factor, with 55 per cent of shoppers splitting their grocery shopping between at least two stores, and 29 per cent shopping with at least three different retailers.

Walkers Crisps Partners with Shopitize for Text-to-Win Redemption

Jun 25, 2021 1:02:00 PM

PepsiCo has launched a text-to-win promotion for Walkers Crisps which gives customers a chance to win a free lunch.