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Tom Johnson

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Shopitize in the news:

Using mobile to influence shopper decisions at the supermarket shelf

Jan 4, 2021 9:28:41 AM

Mobile can be used to influence shopper decisions to devastating effect if, and only if, you first understand how shoppers behave and work in rhythm with that behaviour rather than against it.

How mobile can drive shopper loyalty

Jul 29, 2021 11:17:00 AM

Shopper loyalty or having shoppers that come back to you time and time again is the key to long term success for any FMCG brand. Being able to rely on a steady stream of income from a core of shoppers allows brands to invest in attracting new shoppers and developing new products. Loyal shoppers are also more likely to influence others to purchase the same product they use.

Why mobile is yet to impact FMCG marketing

Jun 30, 2021 11:09:00 AM

By 2015, the global big data and analytics market is expected to reach $125 billion, with visual data discovery set to grow 2.5 times faster than the rest of the market. Visual analytics, an important component of self-service business intelligence, will become a requirement for every organisation and department.